Analytics Academy, noua platforma de studiu pentru Analytics, s-a lansat recent si debuteaza cu un curs online de 3 saptamani – Digital Analytics Fundamentals.
Acest curs se adreseaza persoanelor care doresc sÄ Ă®nČ›eleagÄ principiile de bazÄ de analizÄ digitale Č™i de a Ă®mbunÄtÄČ›i performanČ›ele afacerii prin mÄsurarea digitalÄ mai buna. Dupa cum spun cei de la Google, persoanelor care doresc sa devina expert in Google Analytics.
Continutul acestui cursul este in format video si este structurat in 6 capitole. La finalul fiecarui subcapitol se afla un set de exercitii si intrebari grila cu scopul de a invata si recapitula cele invatate pana atunci.
Pentru a primi certificatul pentru acest curs, trebuie sa termini toate activitatile cursului si examenul final cu un procentaj de peste 80% pana la data de 30 Octombrie, 2013 at 11:59pm PDT.
Mai multe detalii despre acest curs:
Course highlights include:
- An overview of today’s digital measurement landscape
- Guidance on how to build an effective measurement plan
- Best practices for collecting actionable data
- Descriptions of key digital measurement concepts, terminology and analysis techniques
- Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance
Schedule
- Pre-course survey
- Unit 1 – Course overview
- Unit 2 – Getting started with digital analytics
- Unit 3 – Understanding and using Google Analytics data
- Unit 4 – Collecting actionable data with Google Analytics
- Unit 5 – Navigating Google Analytics reports
- Unit 6 – Navigating Conversions reports
- Final assessment
Va puteti inregistra la acest curs aici.
